Sun Life signs new sponsorship with JDRF
Sun Life Financial has signed an agreement with the Juvenile Diabetes Research Foundation to become the title sponsor of the organization's "Walk to Cure Diabetes" fundraising event. The event will be renamed the "Sun Life Walk to Cure Diabetes for JDRF." The sponsorship is also intended to raise awareness of type one diabetes and the research into it. Sun Life Financial is also the presenting sponsor of the foundation's "Revolution Ride to Defeat Diabetes." It has been the national sponsor of the walk event since 2016.
"We're proud to be named the title sponsor of JDRF's signature walk event as we deepen our commitment to diabetes awareness, prevention, care and research," said Jacques Goulet, president of Sun Life Financial Canada. "This new sponsorship is a natural extension of our long history of diabetes support and our existing partnership with JDRF. I'm particularly honoured to take on the role of honorary chair and rally our employees, advisors, clients and Canadians to take part in the walk and the fight against type one diabetes."