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Prostate Cancer Canada conducts Famous Fingers campaign

Prostate Cancer Canada has begun a campaign intended to raise awareness of the importance of early detection of the disease. The campaign, called the "Famous Fingers Collection," features a collection of latex gloves modeled after the fingers of famous men including Babe Ruth, Otis Redding, Abraham Lincoln. The campaign encourages men to seek a digital rectal examination from a doctor to check for abnormalities of the prostate. The gloves are displayed at a website located at <http://www.famousfingers.ca>. The campaign also includes online video, newspaper ads, posters in restaurants and bars, radio commercials, public relations and social media activities. The initiative was developed by McCann Worldgroup Canada.

"Men aren't talking about prostate health," said David Leonard, CEO of McCann Worldgroup Canada. "They're not fascinated by it the way they are with sports, movies and music. So, we've combined the thing that they don't like to talk about with the things that they do, to create a humourous and fun way for guys to start thinking about their prostate health. Our goal is to get men talking to each other and their doctors, and to turn an awkward conversation into the kind of conversation they have every day."

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