Global Cannabis Partnership signs media deals
The Global Cannabis Partnership has signed a pair of media agreements with online publishers Civilized Worldwide and Business of Cannabis. Civilized Worldwide will be the company's lifestyle and entertainment media outlet, while Business of Cannabis will be its business media outlet. Together they attract approximately three million unique viewers per month in North America.
The partnership is developing a corporate social responsibility standard related to the production, marketing, sale and consumption of legal recreational cannabis. The two participating media outlets will report on the partnership's activities as well as promote social responsibility within the cannabis industry. According to the company, these are the first agreements of their kind regarding recreational cannabis. The initiative is being managed by Revolution Strategy of Saint John, NB.
"Civilized and Business of Cannabis are demonstrating true leadership, and we are thrilled they have joined as media partners," said Cynthia Goodwin, president of Revolution Strategy. "Together, they bring their extensive, collective audience and powerful voices to the partnership."