Hudson's Bay extends promotional deal with Jessica Mulroney
Hudson's Bay of Toronto has extended its promotional agreement with stylist and fashion expert Jessica Mulroney. She first worked with the retail chain in 2014 on the Canadian launch of the Kleinfeld brand. Through this new agreement, Mulroney will focus on the fashion and bridal departments at Hudson's Bay. Her work will include consulting, public relations, social media activities and events. She will also act as the spokesperson for a new brand called Core Life which will launch in the fall.
"As we continue to drive our fashion position in Canada, Jessica is a valued and important partner of Hudson's Bay," said Alison Coville, president of Hudson's Bay. "Working with Jessica in this new capacity gives us the opportunity to share her expert knowledge and style with our customers and ultimately provide a unique shopping experience with a compelling point of view."