Cystic Fibrosis Canada begins Let's Hope campaign
Cystic Fibrosis Canada has begun a new campaign called "Let's Hope," timed to coincide with Cystic Fibrosis Awareness Month. The initiative developed by Grassriots of Toronto, focuses on access to medication. It includes online video and display advertising, as well as digital content and email marketing, public relations and social media activities. The creative depicts families and individuals experiencing cystic fibrosis.