Aberlour begins promotion with Porter Airlines
Corby Spirit and Wine has begun a promotion for its Aberlour whisky brand in collaboration with Porter Airlines. The whisky will be served on the airline's domestic flights from May 28 to June 24 as part of its food and beverage service. Corby conducted a similar promotion for the brand last year. The promotion also includes large digital displays at the mainland terminal and island atrium of Billy Bishop Airport in Toronto, as well as product sampling activities at the pre-security area.
"Aberlour is a single malt scotch that champions discovering new experiences and the appreciation of quality and craft," said Bryan Lin, scotch brand manager at Corby Spirit and Wine. "We're excited to announce the continuation of our partnership with Porter Airlines to deliver a premium consumer experience and celebrate those who appreciate the journey as much as their next destination."