Grace Foods readies summer sampling campaign
Grace Foods Canada is preparing to begin a summer campaign in the Greater Toronto Area in support of its Grace 100% Pure Coconut Water brand. The promotion will consist of product sampling programs at a series of summer events, including Taste of Lawrence, Salsa on St. Clair, the Grace JerkFest, the Pan American Food & Music Festival and the Toronto Caribbean Carnival. Branded trucks and bicycles will also be present at various community and sports events during the summer. The promotion will also seek to increase consumer awareness of the benefits of coconut water.
"We are excited to bring our product to the Toronto area this summer and offer a healthy and delicious beverage alternative," said Ilisa Chacon, marketing manager at Grace Foods Canada. "Our 100% pure coconut water has always stood above the rest with unmatched taste straight from the coconut and this trend will continue as we prepare to launch our new 500ml bottle in October."