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Rain43 acquires Karo Group

Toronto-based Rain43 has acquired Karo Group of Calgary as part of a national expansion effort. The agency has also launched a new brand called Rain that will serve as the overall identity for its new regional firms. The name of each office will have appended to it a number representing the latitude of its location. The Toronto office will continue to operate as Rain43, while Karo's offices in Calgary and Vancouver will use the names Rain51 and Rain49, respectively. The company is also in the process of launching an additional location in Montreal. The agency's services include advertising, branding, business strategy, customer relationship management and product design.

"Karo has been a strong fixture in the Calgary market for almost 50 years," said Rain general manager Christine McNab. "The team there has a solid understanding of both the Calgary and Vancouver markets, and really strong client relationships such as Syncrude and UBC. We're excited to have acquired such a strong team to become part of the Rain family."

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