Fleurish Cannabis retains Apt. 3304
Fleurish Cannabis of Ottawa has hired Apt. 3304 of Toronto as its creative and branding agency. The agency will work to brand Fleurish as a "female-focused" maker of health-related cannabis products. The assignment includes the development of a visual identity for the company and its products. According to the agency, these visuals will incorporate designs reflective of nature and femininity.
"We drew inspiration from the modern woman, who is empowered and unafraid to demand natural products that complement their busy schedules," said Cecelia Torchia, co-founder of Apt. 3304. "When it came to packaging design, we wanted to evoke our premium products that come from nature in a way that wasn't forced or expected, creating a line that could easily integrate itself within a woman's life."