Health Canada, CHL conduct Focused On campaign
Health Canada and the Canadian Hockey League have begun a joint communications initiative intended to educate youth about the health and safety aspects of cannabis use. The campaign, called "Focused On," encourages young people to make "positive and healthy lifestyle choices." It will consist of online videos and social media content, as well as in-arena activities.
"I am pleased to announce our partnership with the Canadian Hockey League to extend our public education campaign on the health facts about cannabis targeted at Canadian youth and young adults," said Ginette Petitpas Taylor, Minister of Health. "Through innovative partnerships such as with the CHL's 'Focused O'n campaign, we are engaging Canadians in an ongoing dialogue to help equip them with the information they need to make informed choices about cannabis."