Tourisme Montreal begins Never Grow Up campaign
Tourisme Montreal has launched a new communications campaign called "Never Grow Up" in Ontario and New York. The effort is intended to attract tourists to Montreal from those regions. It focuses on the city's outdoor events and festivals. The campaign was developed by Lg2 with media support from Touché. It includes an online video depicting a circus performer flying over the city. This is accompanied by out-of-home advertising, content marketing and street art. Another component makes use of a set of 12 bicycles with illuminated wheels that form animated images when they spin.
"The talent of Montreal's artists is inspiring," said Danièle Perron, vice-president of marketing at Tourisme Montreal. "Tourisme Montreal believes that any representations of the city must be as creative as the people who live here. Montreal is more colourful, vibrant and fun than ever."