Tourisme Montreal debuts new app
Tourisme Montreal has released a new mobile application called the My Official Montreal City Guide. The application provides information to leisure and business tourists visiting the city. Users can plan a visit and share their itinerary with others. The app also includes information about various exhibitions, tours, restaurants and other attractions. Users will receive personalized recommendations based on an artificial intelligence system. The application, which is available for Apple and Android devices, was developed by Cossette.
"Launching this app is the final step in a broader undertaking to overhaul our digital platforms," said Danièle Perron, vice-president of marketing at Tourisme Montreal. "Tourisme Montreal began this innovative and ambitious project in 2015 to improve the overall experience for tourists, from the planning stage right through to their stay. We believe that a positive visitor experience will translate into concrete economic benefits for our members and Montreal's entire tourism industry. With several components of our new ecosystem built on cutting-edge technology, Tourisme Montreal is placed to the forefront of digital innovation."