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Sid Lee adds five

Sid Lee of Montreal has hired Jean-François Légaré and Martin Beauséjour as editors-in-chief of its content marketing staff. Légaré was most recently editor-in-chief for EnRoute magazine at Bookmark Content and Communications. He has also held editorial positions at Groupe TVA, Spafax, Cineplex and Radio-Canada. Beauséjour was previously editor-in-chief of promotional magazines at La Presse. He has also worked at Air Canada as a video content creator.

Stéphanie Houle has joined the agency as a content supervisor. She was previously at TVA, where she the beauty editor-in-chief at Clin d'oeil magazine. Odile Archambault has been hired as a content strategist. For the past five years, she has operated the Mamanaunplan.com. She was also a content marketing consultant. Michèle Provencher has been hired as a content creator. She has previously worked at Radio-Canada, Cossette and Bleublancrouge.

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