Grand Marnier breaks We Live Grand campaign
The Campari Group has begun a new advertising campaign for its Grand Marnier alcohol brand called "We Live Grand." This will be the first campaign for the brand since it was acquired by Campari. The international campaign, developed by J. Walter Thompson of New York, will begin in Canada this month. It features a television commercial and digital ads depicting a party at a mansion. The Canadian phase of the campaign will run nationally until September on Bell Media and Rogers properties, among others.
"With 'We Live Grand,' we're inviting the world to join us in celebration while reintroducing this beautiful blend of fine French cognac and exotic bitter orange to a new generation of stylish and sophisticated spirits drinkers," said Alyssa De Bartolo, Grand Marnier brand manager at Campari Canada.