IPG Mediabrands collects digital services into Reprise
IPG Mediabrands has relaunched its Reprise brand as an umbrella that will combine its various digital media marketing services. Reprise will support the clients of IPG media agencies UM and Initiative, as well as its own clients. Its services includes search engine marketing and optimization, as well as social media content development provided by Mediabrands Society and mobile media development from Ansible. Additional services include web development and electronic commerce systems. The rebranding initiative includes a new logo, website and visual assets intended to reflect the company's combination of services.
Reprise will be headed by global CEO Tim Ringel and global COO Craig Ellis. Matt Ramella will lead the agency's operations in Canada as managing director. In Canada, Mediabrands Society will continue to operate as Society@ME, the social media unit of Media Experts. IPG Mediabrands is the media management and data division of Interpublic Group.
"The relaunch of Reprise allows us to harness the expertise of three of our leading specialist agencies, Ansible, Society and Reprise, to deliver a full spectrum of performance media capabilities united by a connected strategy," said Philippe Krakowsky, chairman and CEO of IPG Mediabrands. "Our clients' businesses are becoming increasingly centered on digital experiences, which is why a unified approach to consumer engagement across owned, earned, paid and shared media in the digital space makes sense. This strategy will allow Reprise to drive demand as a stand-alone proposition, but more so it will further enhance the data, creative and culture-driven offerings that are differentiating UM and Initiative in the marketplace."