Lexus renews Cycling Canada sponsorship
Automaker Lexus Canada has renewed its sponsorship agreement with Cycling Canada, the national governing body for competitive cycling. Through this agreement, Lexus will continue to be the automotive sponsor of the organization as well as provincial cycling organizations the Fédération québécoise des sports cyclistes, the Alberta Bicycle Association and Cycling British Columbia. The company will provide vehicles for use of the Canadian national cycling team and staff, as well as vehicle support at a series of upcoming events.
"At Lexus Canada, we partner with organizations that share a mutual passion for innovation, design and excellence in performance, and that is why we are thrilled to enter into another multi-year partnership with Cycling Canada," said Jennifer Barron, director of Lexus Canada. "This expanded partnership will allow us to support dedicated and passionate Canadian cyclists at every skill level."