Operation Smile Canada prepares Longest Day promotion
Toronto-based charitable organization Operation Smile Canada will conduct a promotion in that city on June 21 called "The Longest Day of Smiles." On that day, the longest day of the year, promotional workers with a mobile photo booth will visit various locations in the Greater Toronto Area, encouraging pedestrians to smile for a photograph. The initiative is intended to promote the organization's work providing surgeries to children with cleft lips or palates. The promotion also includes a month-long social media component that will encourage consumers to donate to the organization via text message.