World Animal Protection releases mobile game
Toronto-based charitable organization World Animal Protection has released a new mobile game intended to raise awareness of the danger to sea life posed by lost or abandoned fishing equipment. The game, developed by Supersolid, is being released to coincide with World Oceans Day on June 8. Players embark on quests to clean equipment from beaches, recycle fishing nets and produce virtual skateboards. The game will be promoted with an online video featuring ocean experts, divers and surfers.
"Fishing gear is designed to catch and kill," said Chris Dixon, global sea change campaign manager for World Animal Protection. "When it is left in the ocean it is the most harmful form of marine debris for animals, in fact it's four times more likely to injure or kill marine animals than all other forms of marine debris combined, causing curious animals to get stuck in floating death traps. This partnership is all about being innovative and bold to tackle the problem. We're hopeful this game will help raise awareness on the issue of ghost gear as well as understanding the urgency of the solutions."