Postmedia debuts TheGrowthOp.com
Postmedia Network of Toronto has launched a new online property called TheGrowthOp.com that will focus on the cannabis industry. The site is intended to provide news and current information for industry professionals, investors and consumers. Its content will be provided by from Postmedia journalists, as well as by law firm Bennett Jones, cannabis website Greencamp.com and lifestyle property TheFreshToast.com. The first sponsor of the site is Beleave, which has begun a campaign including sponsored content, social media exposure and co-branded advertising.
"Postmedia is proud to be at the forefront of this transformational issue in our country and to offer Canadians comprehensive information from every angle," said Gerry Nott, senior vice-president of content at Postmedia. "Investors, consumers, businesses and marketers are looking to make informed decisions in an entirely new industry landscape and The GrowthOp is the place to go for trusted information on cannabis."