Sipsmith Gin begins June promotion
Alcohol company Sipsmith Gin has begun a promotion that will run through the month of June. The effort encourages consumers to drink gin-based beverages on World Gin Day on June 9, during Negroni Week from June 6 to 12 and on National Martini Day on June 19.
"Gin has gone from a spirit drowned in tonic or fruit juice to a spirit at the heart of elegant and simple creations," said Sipsmith master distiller Jared Brown. "Sipsmith's copper-pot distillation makes it exceptionally smooth, removing the impurities for a gin that is perfect for spirit-forward cocktails."