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Endy begins Endy Ink tattoo contest

Toronto-based mattress company Endy will conduct a promotion in Toronto, Vancouver and Calgary on July 1 to coincide with Canada Day. During the promotion, called "Endy Ink," the brand will give away 30 free tattoos per city in collaboration with a number of local tattoo parlours. Consumers can enter the draw online at <http://www.endy.com/ink>, where they can also preview the available designs. The first winner in each location to choose an Endy tattoo will also receive a free Endy mattress. Participating tattoo parlours include Ink & Water in Toronto, The Fall Tattooing in Vancouver and Ambassador Tattoo in Calgary. Each location will be redecorated with Endy branding for the events. Visitors to these locations will also be able to sample Endy mattresses.

"Canadians wear their True North Pride on their sleeves," said Mike Gettis, CEO of Endy. "As a proudly Canadian company, our goal with Endy Ink is to help make that pride permanent. We look forward to connecting with customers through this innovative, out-of-the-box campaign, and giving sleep lovers in three major cities a Canada Day experience they'll remember."

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