Telus conducts End Bullying campaign
Telus has begun a new advertising campaign intended to raise awareness of the issue of online bullying. The campaign, called "End Bullying," encourages consumers to take an online pledge to "help create a safer, friendlier digital world." The campaign also includes a 30-second commercial, accompanied by eight online videos that will be posted to social media sites. The videos depict the lives of young people who experience online bullying. The effort also includes digital banners, social media content, cinema advertising, wrapped streetcars, retail promotion, sponsored content and influencer relations. In addition, on June 15 Telus staff members will post images of their younger selves on social media along with messages of encouragement to young Canadians.