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CMA launches new educational program

The Canadian Marketing Association has begun an educational initiative aimed at post-secondary students. Developed in collaboration with Riipen, the program is intended to provide live industry project-based learning to undergraduate and continuing education students. These units are intended to give participants workplace skills and experience with a number of potential employers.

"This new partnership creates opportunities to enhance our student-focused learning environment in a compelling and interactive way," said Tim Bishop, vice-president of marketing and member engagement at the CMA. "CMA is creating significant new pathways for students to gain entry into the marketing profession and for existing marketers to upgrade their skills and expertise."

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