Skittles readies Give a Dam promotion
Candy company Mars Canada has begun a promotion for its Skittles brand tied to Canada Day. The company has released a summer version of the product called the Skittles Red & White Mix. This will be accompanied by an online component on July 1 called "Give a Dam," during which consumers can watch live streaming video of a man dressed as a beaver building a dam. For each viewer of the video, the company will make a donation to the David Suzuki Foundation. The video will run at <http://www.skittlesgiveadam.ca>.
"Skittles wanted to do something special to wish Canada a happy 151st birthday, so we decided to go a step beyond the patriotic new Skittles Red & White Mix," said Diana Frost, vice-president of marketing at Mars Wrigley Confectionery Canada. "We decided to celebrate this year's milestone with a special tribute to the beaver, an animal that perfectly represents Canada in the way only Skittles can."