Scotiabank conducts content marketing campaign
Scotiabank has begun a content marketing campaign in collaboration with Bloomberg. The initiative consists of online videos and articles featuring bank staff who are experts on various industries, posted online at <http://www.scotiabank.com/latinamerica>. These are accompanied by online display advertising. The campaign promotes Scotiabank as a wholesale bank for the Latin American region. The executions address regional topics such as infrastructure, power and utilities. The bank conducted a similar campaign focusing on the energy sector in the spring.