Louis Garneau Sports hires Cossette
Bicycle manufacturer Louis Garneau Sports has retained Cossette of Montreal to handle its marketing and communications. The agency will work to support the company's international expansion plans and an ongoing effort to update its business model.
"We're reinventing ourselves to not only democratize cycling, but also be a disruptive player in the industry, which admittedly can be a bit conservative," said company president Louis Garneau. "Our goal is to make the bike both a mode of transportation and a lifestyle. Now, with a stronger-than-ever portfolio of brands and products, we embody a cycling solution that's relevant for everyone, whether they view biking as a passion, a pastime or just the best way to get to work."