Kruger conducts SpongeTowels promotion in Montreal
Kruger Products conducted a promotion in Montreal recently in support of its SpongeTowels paper towel brand. The initiative took place on July 2, the day after the most popular moving day of the year in Quebec. Two groups of promotional workers, accompanied by brand mascot Spongie and by staff from moving company Bust a Move, traveled the streets of the city to clean up the debris left by numerous movers. The company donated usable furniture and other items collected to charitable organization Fripe-Prix Renaissance. The promotion also encouraged consumers to post to social media photographs of themselves cleaning the streets of Montreal.