Cineplex, The Void extend VR deal nationally
Cineplex of Toronto has formed an expansion agreement with The Void to open a number of new virtual reality installations nationally. The deal extends an agreement by which the two companies launched a similar installation in downtown Toronto. The facilities will offer multi-person virtual reality presentations combined with physical platforms and systems for touch and smell. Cineplex will be the exclusive Canadian distributor of these systems. The companies plan to open a minimum of five locations nationally, inside and outside of Cineplex-owned properties.
"In addition to announcing this Canadian market development plan with The Void, today we are also sharing the news that this summer we will be opening a second location in Canada at our West Edmonton Mall location of The Rec Room," said Ellis Jacob, president and CEO of Cineplex. "Entertaining people is what we do best, and this immersive, engaging and interactive experience is a great addition to our growing list of entertainment offerings."