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Hudson's Bay begins mental health awareness campaign

Department store chain Hudson's Bay has begun a campaign called "The Future is Stigma Free," intended to raise awareness of the issue of mental health. The initiative features a t-shirt developed by Wear Your Label. The shirt will be exclusively sold online at <http://www.thebay.com>. The proceeds will be donated to the Centre for Addiction and Mental Health in Toronto. The effort also includes a social media component by which the company will donate five dollars to the centre for each post to Instagram or Twitter using a campaign hashtag.

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