Coca-Cola buys naming rights to Ricoh Coliseum
Coca-Cola has signed an agreement with Maple Leaf Sports & Entertainment of Toronto to acquire the naming rights to the Ricoh Coliseum, the venue of the Toronto Marlies hockey team. The arena will be renamed the Coca-Cola Coliseum. In addition, at each Marlies home game during the 2018-2019 season, Coca-Cola will donate a number of seats to non-profit community organizations. The brand will also host a series of public skate events through the season.
"This strategic and exciting partnership shows our deep commitment to the community and gives us a fantastic opportunity to help bring people together through community-focused programs and inclusive access," said Michael Samoszewski, vice-president of marketing at Coca-Cola. "Coca-Cola has deep roots in the Toronto community, with our first bottling plant opening in the city's west end in 1906. We have been refreshing Canadians for more than 120 years and are thrilled to work alongside MLSE to continue building a welcoming environment for the community throughout this 10-year partnership."