Glenlivet extends Golf Canada sponsorship
Corby Spirit and Wine has renewed its sponsorship agreement with Golf Canada in the name of its The Glenlivet scotch whisky brand. The product will continue to be the official spirit of the RBC Open and CP Women's Open golf tournaments this summer. As part of its sponsorship, the company will conduct a sampling program at the RBC Canadian Open Spectator Village which will include the distribution of customized The Glenlivet labels. The brand will also sponsor a viewing area for spectators behind the green of the 16th hole.
"We're excited to extend our partnership with the RBC Canadian Open and CP Women's Open as it allows us to celebrate the tremendous excellence and heritage of golf in Canada with The Glenlivet," said Bryan Lin, scotch whisky brand manager at Corby Spirit and Wine. "We are committed to delivering a first-class experience that can be shared by golf fans and patrons throughout the championship with multiple onsite activations and touchpoints."