Boston Pizza conducts Pizza Patio promotion
Mississauga-based restaurant chain Boston Pizza International has begun a summer promotion called "The Pizza Patio Set." During the promotion, pizza boxes delivered from participating locations will contain miniature replicas of patio chairs and tables. The effort also includes social media activities. The promotion was developed by John St. of Toronto.
"As long as I can remember, people have said those delivery pizza savers look like little patio tables," said Paul Little, creative director at John St. "As soon as we had the idea to make the little chairs to go with them, we knew we had something great. It just makes everyone happy, and that's what sitting on a Boston Pizza patio in summer is all about."