Bell sponsors Red Bull game tournament
Bell has signed a sponsorship agreement with energy drink company Red Bull Canada by which Bell will sponsor a video game tournament called "Red Bull AdrenaLAN." Bell will use the sponsorship to promote its fibre-based high-speed internet service to video game enthusiasts. It will operate an installation of 100 gaming computers for the use of attendees called the Bell Freeplay Zone. The company will also provide networking equipment for the event. The tournament will take place in Toronto from July 27 to 29.