Esso begins Meticulous Moms campaign
Imperial Oil has begun a new advertising campaign called "Meticulous Moms" for its Esso gas station chain. The campaign, developed by BBDO, promotes a new gasoline brand called Synergy, which is intended to provide better milage. It includes two videos featuring comedian Jenni Pulos. In the first, she describes how fewer trips to a gas station can save a parent time. In the second, she asks parents at a gas station how they plan their schedules. The campaign is supported by public relations by Weber Shandwick.