RYU Apparel breaks Your Universe campaign
Vancouver-based athletic apparel company RYU Apparel has begun an advertising campaign called "Your Universe" to coincide with the opening of its first retail store in the US. According to the company, the campaign is intended to encourage individuality. It features six people who have various motivations for keeping fit, including a dancer, a drummer, an artist, a photographer, a personal trainer and a make-up artist. The campaign consists of out-of-home advertising, in-store and online materials, as well as social media activities.