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Roots rolls out new website

Clothing retailer Roots is in the process of introducing a redesigned website at <http://www.roots.com>. The new site is intended to provide consumers with an improved user experience, enhanced search functionality and optimization for mobile devices. The site was developed by Idea Rebel Interactive of Vancouver.

"It was a pleasure for us to work on such an iconic Canadian brand," said agency CEO Jamie Garratt. "As a Canadian agency, we were able to connect with and understand the creative and technical needs of Roots and are very proud to have been a partner in the launch of the new design of their website."

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