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Trader readies new automotive website service

Trader Corporation of Toronto is preparing a new service that will provide website management services to automotive dealers. The service is a result of the company's recent acquisition of Vancouver-based digital marketing agency Convertus. It will take the place of the company's existing TAdvantage service. It will debut in February 2019 as a compliment to Trader's publishing an online advertising properties.

"We listened to feedback from customers nationwide about the challenges they have experienced with our third-party website platform," said Sebastian Baldwin, president and CEO of Trader. "As part of our commitment to offer the most innovative, best-in-class products and solutions, we have joined forces with Convertus to help build our next generation, Canada-first dealer website solution."

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