M'Eat Resto Butcher begins launch campaign
Recently-opened Toronto restaurant and butcher shop M'Eat Resto Butcher has begun a launch campaign that introduces the brand's logo, visual style and website. The effort consists primarily of social media activities focusing on the local and humane nature of the company's meat suppliers. Additional elements will include promotional events at the restaurant, media relations and upcoming consumer promotions and digital advertising. The Siren Group of Toronto is conducting the media relations, influencer relations and social media activities, as well as sponsorship activities and digital elements.
"When you find beauty in any form, don't try to control it or get in its way," said M'Eat chef Cam Nelson. "Treat it simply and delicately, and create the room it needs to speak for itself. Part of our mission is education. Different breeds produce difference tastes, and we want to let our customers experience that difference first-hand."