OLG conducts virtual reality horse racing campaign
The Ontario Lottery and Gaming Corporation, in association with Ontario Racing, has begun a new marketing campaign promoting horse racing. Developed by Oath, the online campaign uses 360-degree imagery and virtual reality technology in an effort to create an immersive and interactive horse racing experience. The creative, developed by Studio Ryot, depicts a horse race from the point of view of one of the racers. The initiative will run on Oath's collection of online properties until November. Media work is being handled by PHD.
"In support of Ontario Racing, OLG was looking for an ad campaign that could capture the excitement of live horse racing," said Adriana Spatzner, director of product development and marketing at OLG. "By putting the viewer in the driver's seat, and leveraging Oath's extensive digital content and advertising capabilities, this campaign has enabled us to drive awareness among new audiences and to tell a deeper story around our brand through experiential media."