Tabasco begins online video campaign
Tabasco Foodservice Canada of Toronto has released a series of 16 online videos to coincide with the 150th anniversary of the brand. The promotion, developed in association with LP/AD and Instagram's IGTV service, depicts Canadian chefs sampling a Tabasco pepper mash at a number of culinary events. This mash is the primary ingredient in Tabasco sauce and is said to be ten times hotter than the final product. The campaign, called "Mash Moments," is running on YouTube and IGTV, as well as on the <http://www.tabascofoodservice.ca>, until the end of August.