Reitmans signs endorsement deal with Erik Karlsson
Montreal-based clothing retailer Reitmans Canada has signed an endorsement agreement with professional hockey player Erik Karlsson in support of its RW&CO. brand. Karlsson will participate in promotional activities for the brand's fall line of men's suits. Karlsson is the captain of the Ottawa Senators NHL team.
"The power of a suit is different for every man and Erik brings poised confidence and timeless style as our new ambassador," said Lora Tisi, president of RW&CO. "His dedication to commitment, hard work and ambition aligns seamlessly with the new direction of our suiting collection. From aspiring athletes to seasoned players, we hope our clients will appreciate the ease and versatility of the collection this fall."