Sorel launches retail promotion in Toronto
Footwear brand Sorel has begun a retail promotion in Toronto. Until January, the brand will operate a temporary retail location near the TIFF Bell Lightbox theatre. The initiative will coincide with Sorel's sponsorship of the 2018 Toronto International Film Festival. According to the company, this is the first time it has operated a temporary store in Canada.
"The opening of a dedicated retail space in Canada is an exciting moment for Sorel," said David Brulé, general manager of Sorel Canada. "This gives us a strong platform to celebrate our brand and allow consumers to see our full selection of year-round, function-first fashion footwear. Through our partnership with the Toronto International Film Festival we are able to bring this unique and unexpected shopping experience to the market. Combining Sorel's heritage and the buzz that surrounds TIFF, this partnership is a natural fit between two outstanding brands that will generate energy and excitement for the season."