Nordstrom breaks True Nord campaign
Fashion retail chain Nordstrom has begun what it describes as its first national Canadian brand campaign. The effort, called "True Nord," was developed by Ogilvy of Toronto and seeks to link the brand with various values referenced in the Canadian national anthem. The creative depicts a 13 Canadian personalities wearing various products from the retailer's fall line. The campaign includes digital advertising, television commercials, online video, out-of-home executions, social media activities and web-based content at <http://www.nordstrom.ca>.
"We've been proud to serve our Canadian customers since 2014," said Scott Meden, chief marketing officer at Nordstrom. "We value the richness that diversity and culture bring to our communities, and our Canadian customers and employees set an example with their warm, welcoming and inclusive spirit. Our hope with this campaign is to celebrate all Canadians and the values we share and strive to reflect as a brand."