Aexos hires Lamb Creative Group
Athletic apparel company Aexos has retained Lamb Creative Group of Toronto to handle Canadian public relations for the launch of a new product line called Halo. The line consists of compression shirts intended to reduce the risk of whiplash during high-impact sports.
"We are stoked to be working with Lamb Creative Group to launch Halo in Canada and have already seen some very impressive early results," said Charles Corrigan, CEO of Aexos. "Their vision has extended beyond traditional press outreach to the influential communities that Halo benefits. The development of Halo has been years in the making and knowing we have an experienced agency partner to support the launch and share our story has been invaluable."