Planters begins campus promotion with Ontario University Athletics
Planters Canada has begun a promotion in association with Ontario University Athletics intended to promote healthy eating habits and the benefits of an active lifestyle to students. The initiative will provide "healthy and portable snack options" to students on participating Ontario campuses. The campaign will run in conjunction with the Ontario University Athletics "Quest for The Cup Tour." It will be supported with social media activities. The promotion was developed by Next Level Thinking of Toronto.
"The OUA is thrilled to be launching a partnership with Planters," said Gord Grace, CEO of Ontario University Athletics. "Establishing this relationship will help bring an increased sense of excitement, fun and exceptionality to the preeminent products that both the OUA and Planters have to offer and will be a fantastic complement to many of our key initiatives this season."