Nissan resumes Kickoff Project promotion
Nissan Canada has resumed its "Nissan Kickoff Project" for a fifth year. The initiative this year will send 70 high school football players to participate in an exhibition game in Edmonton during Grey Cup week. Consumers can nominate student players by describing how they embody the qualities of "toughness, innovation, tenacity, ambition and notability" at <http://www.nissankickoffproject.ca> until Oct. 19. The promotion was developed by The T1 Agency, with media work from OMD and public relations support from Edelman.
"Sport nurtures strong values and exemplary leadership characteristics that athletes are able to carry forward into various aspects their own lives and that of their communities," said Steve Rhind, director of marketing at Nissan Canada. "That is why Nissan is so proud to recognize outstanding young individuals who epitomize these traits through the fifth season of the Nissan Kickoff Project. This year, we look forward to building on the impact the Nissan Kickoff Project has had across several Canadian communities over the past four years by directly engaging even more Canadian athletes and families."