Bedford Group hires Brand Editor, Chimera Collective
Toronto-based executive search company The Bedford Group has hired branding agency Brand Editor and public relations firm Chimera Collective, both also based in Toronto. The two agencies will conduct branding and media relations initiative aimed primarily at senior corporate executives.
"The Bedford Group was eager to boost awareness of their strengths by leveraging the power of social media," said Rebecca Perrin, president of Brand Editor. "We built a concise strategy that will reach and engage their community with personal branding, content planning, and, frankly, great storytelling. Working with Chimera Collective to layer earned media into the strategy is the icing on the cake for this project."