Air Canada Vacations begins new brand campaign
Travel company Air Canada Vacations of Montreal has begun a rebranding initiative. The branding includes a new visual design and a digital campaign. This component makes use of online video to present a vacation trip to Italy. The campaign also includes a content, the winner of which will receive a trip to Italy. The new brand is being launched with a digital campaign including an online video using the same themes and a website at <http://www.myitalydream.ca>. The rebranding and campaign were developed by Lg2.
"Our industry is more competitive than ever before, and as consumers increasingly seek out new experiences, we want to inject a unique personality into our brand," said Selma Filali, senior director of marketing and electronic commerce at Air Canada Vacations. "Our new platform highlights our diverse vacation offering, providing peace of mind and delivering on our brand promise of your perfect vacation."