Royal Agricultural Winter Fair begins campaign
The Toronto-based Royal Agricultural Winter Fair has begun an advertising campaign called "Get Agricultured." The annual exhibition will take place from Nov. 2 to 11. The campaign, developed by Fuse Marketing of Toronto, features images of farm animals along with copy such as," Our kids can't wait to meet your kids," and "Come stirrup some fun."
"'Get Agricultured' hits at the core of our original mandate established almost 100 years ago," said Charlie Johnstone, CEO of the fair. "Everybody has an interest in gaining knowledge on food, agriculture and the richness of our environment, as well as the role these play in our lives. In many ways, The Royal is more relevant today than it's ever been. Most importantly, it continues to offer education in one of the most memorable and enjoyable ways, through experience."