Competition Bureau advises streaming services to review marketing
The Ottawa-based Competition Bureau has issued a series of letters to the operators of online video streaming services in Canada advising them to review their marketing practices as well as their terms and conditions. According to the bureau, by law terms and conditions cannot be used in an effort to conceal information that was not conveyed in a service's marketing activities. The bureau's letters advise streaming services to be sure that their terms and conditions are clear and non-deceptive, with the most important information given prominence.
"At the Competition Bureau, we believe that it makes good business sense for companies to comply with the law," said Matthew Boswell, interim Commissioner of Competition. "Compliance campaigns like this one are one way we can guide businesses in the right direction. We expect that the targeted online video streaming services will take this warning seriously."